Identifying potential buyers
| After the decision is taken to sell a company or a part of it, potential buyers have to be identified. Again, the management of a company knows quite well what other companies, e.g. competitors could be interested in the buying. However this is just a part of all potential buyers namely the ones which act in the same segments and regions.. When it comes to potential buyers in markets and regions outside the own activities, more information is needed. It is the task of the consultant to collect additional information about potential buyers outside the range known by the companies management. The data M&A consultants have access to, helps to enlarge the circle of potential buyers and hence increase the chances for an attractive deal at the end. |